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Cedar Rapids, IA 52404 USA

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Midamar Sponsors International Franchise Forum in Dubai

May 20, 2014

(Cedar Rapids, Iowa) The International Franchise Forum  is being held on May 20-21st at the Grosvenor House in Dubai, UAE.  The Forum is organized by World Franchise Associates and sponsored by Midamar Corporation.  The conference organizers aim to introduce Middle Eastern investors to Europe and North America’s very successful franchise brands.

The forum provides investors the opportunity to learn about successful international franchising and the latest food and retail service trends. Industry experts will provide legal advice, market research, and insights into the franchising industry.

 “We know that investors in the Middle East are continually on the lookout to bring successful food and service brands to the region. Likewise, there is huge interest by American companies to expand in overseas markets. Bringing Middle East investors and franchise companies together in a forum environment is a good idea, saving both the time and expense of researching and travelling abroad,” said Alaa Kamal, Midamar Middle East Director.

Alaa Kamal will be sharing his insights on successful sourcing and supply for USA restaurant concepts in the Middle East. His speech will be at 9:30am on May 21st. “Midamar partners with Middle East franchisees providing high quality Halal foods compliant with host country’s requirements. Additionally, we provide comprehensive support services to ensure that the food supply line is efficient and cost effective” added Kamal.

Delegates will have the opportunity to meet with Midamar representatives in the Middle East including Director Alaa Kamal, based in the UAE and Director Joao Corte, based in Kuwait.  They will be available to meet with delegates at the Midamar Booth the entire day of May 21st.

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