Midamar Corporation
1105 60th Ave. SW
Cedar Rapids, IA 52404 USA

phone: 319.362.3711
fax: 319.362.4111

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Midamar Sponsors first World Franchise Convention Middle East

February 25, 2014

(Cedar Rapids, IA) Midamar is pleased to announce its sponsorship of the First World Franchise Convention Middle East, Tuesday 29 & Wednesday 30 October 2013 at Grosvenor House Hotel, Dubai Marina.  This World Franchise Convention is the most prestigious franchise event of its kind in the region. The convention will open at 9:30am with an address by HE Abdulrahim Hasan Naqi Secretary General, Federation GCC Chambers of Commerce.

The Middle East continues to be an exceptional market for multi-unit and multi-country franchise agreements. Food, retail and services (B2B & B2C) are in high demand in key markets such as Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Jordan, Lebanon and emerging markets such as Oman, Morocco and Tunisia.

Over 200 targeted investors will attend this event, including existing operators from all franchise sectors, national and multinational companies. All are either expanding, starting franchise operations or actively seeking new brands for investment and development in the region.  The World Franchise Convention is the only franchise event where scheduled one to one meetings with highly qualified candidates are an integral part of the program.

“We know that investors in the Middle East are continually on the lookout to bring successful foodservice brands to the region. Likewise, there is huge interest by American companies to expand in overseas markets. Bringing Middle East investors and franchise companies together in a forum environment is a good idea, saving both the time and expense of researching and travelling abroad,” said Alaa Kamal, Midamar Director, Middle East.

“Midamar partners with Middle East franchisees providing high quality Halal foods compliant with host country’s requirements. Additionally, we provide comprehensive support services to ensure that the food supply line is efficient and cost effective” added Kamal.

At 4:25pm on October 29th, Kamal will be speaking about the franchise supply chain, and how hospitality managers can avoid common problems, frustrations and disruptions to the supply line. 

World Franchise Associates (WFA) is organizing the event. Stuart Nielsen, of Condé Nast Restaurants said of the previous event: "I personally think World Franchise Associates do an amazing job of bringing together like minded people and a lot of real business deals are discussed and concluded."

During 2012 WFA assisted 17 brands to sign multi-unit, master and country development agreements covering 68 markets. WFA’s corporate website is at www.worldfranchiseassociates.com and their portfolio of brands is presented at www.worldfranchisecentre.com.

For additional information about World Franchise Convention Dubai contact Martin Hancock at martin@worldfranchiseassociates.com .  This World Franchise Convention in Dubai promises to provide information, insight and connections to industry players worldwide.



About Midamar

Midamar Corporation is the pioneer and leader in Halal food services. Midamar provides Halal food production and distribution, export management for US companies, and export services to restaurant concepts locating throughout the Middle East, South East Asia, the Far East. Additionally, Midamar Corporation offers consulting services to US based companies who are expanding their business internationally. Founded in 1974, Midamar is centrally located in Cedar Rapids, Iowa, United States. For more information visit www.midamar.com.

For more information contact:

Sara Sayed

Director Communications and Marketing

Midamar Corporation


Ph # 319 362 3711

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