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Franchise Forum in Dubai Co-Sponsored by Midamar

May 23, 2012

17 April 2012           

(Cedar Rapids, Iowa) The International Franchise Forum will be held on April 24 and 25th at the J.W. Marriott in Dubai UAE.  The Forum is organized by World Franchise Associates and Midamar Corporation and aims to introduce Middle Eastern investors to Europe and North America’s very successful franchise brands. This forum is a must for serious investors who aim to acquire high performing food and beverage brands.

Investors will be introduced to more than 40 food and service brands including McAlister’s Deli, Menchie’s, Saladworks, Which Wich, Cheesecake Café, Burger Ranch, ManchuWOK, UFood Grill, Condé Nast Restaurants. These successful brands will offer multi-unit, country and regional master franchise opportunities for the UAE, the GCC region and internationally.

The forum will provide investors the opportunity to learn about successful international franchising and the latest food and retail service trends. Industry experts will cover essential topics such as “Legal Issues of Franchising”, “Choosing the Best Franchise”, “Middle East Franchise Market”, and “Supply Chain & Distribution Essentials.”

Mr. Hani Kafafi, CEO, Al Houda Hotels & Tourism Company, Kuwait will make the opening address. Mr. Kafafi will share his insights and lessons learned over years of successful restaurant franchising in the region. “Delegates are attending from the UAE, Bahrain, Oman, Qatar, Saudi Arabia, Lebanon, Pakistan, the USA and Europe. This forum provides a unique networking opportunity as well as an opportunity to learn from regional franchising masters like Mr. Kafafi," said Kit Brinkley,  COO of World Franchise Associates and forum organizer.

“We know that investors in the Middle East are continually on the lookout to bring successful food and service brands to the region. Likewise, there is huge interest by American companies to expand in overseas markets. Bringing Middle East investors and franchise companies together in a forum environment is a good idea, saving both the time and expense of researching and travelling abroad,” said Von Kennedy, Midamar Business Development Director.

“Midamar partners with Middle East franchisees providing high quality Halal foods compliant with host country’s requirements. Additionally, we provide comprehensive support services to ensure that the food supply line is efficient and cost effective” added Kennedy.

Todd Sinelli, Which Wich's Director of International Expansion, an invited speaker states, "Which Wich is excited to expand into the Middle East. As the desire for superior sandwiches continues to grow in the United States, we also see vast opportunities for international growth in the years ahead. The Middle East is a target area for us, where east meets west, and the cosmopolitan population has an appreciation for fresh and vibrant brands." 

“The intimate scale of the forum and the high-caliber investors in attendance made this was the most productive industry event I have attended.” Peter Wright, COO, Spicy Pickle Sandwich Company, USA

For full details and registration for the Dubai IFF, investors can visit www.worldfranchiseassociates.com.



World Franchise Associates (WFA) is an international franchise development, marketing and media company. WFA enables franchisors to enter new international markets. WFA assists international franchise buyers acquire the best franchised business brands. Member of the IFA and National Restaurant Association. Founders of the East Europe Franchise Association.

Midamar Corporation, USA’s pioneer and leader in Halal food production, actively supports USA restaurant franchises and their overseas partner restaurant operations through supplying their Halal food needs, consulting and supply chain management, including sourcing, export consolidation and logistics, throughout the Middle East, South East Asia, and the Far East.  Founded in 1974, Midamar is centrally located in Cedar Rapids, Iowa, United States. For more information, visit www.midamar.com.

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