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Midamar sponsors the International Food Franchise Forum Doha, Qatar

January 12, 2012
Business Development Director, Von Kennedy gives insights on export management and Midamar's end to end supply chain services for international restaurant concepts.

London, 21 October 2011 - World Franchise Associates together with World Franchise Associates, Qatar (http://qa.worldfranchiseassociates.com) and Midamar Corporation (USA) (http://www.midamar.com) held the Qatar Food Franchise Forum on 28th & 29th November 2011.  IFFF Qatar invitations were extended to businesses so they could learn about the extraordinary growth and success of Fast Casual and Quick Serve Food Franchises.  In addition, 30 franchised brands that plan to expand into Qatar and the MENA region were presented.

Speakers at the forum included the senior directors of fast casual brands such as Which Wich, Spicy Pickle, Phoa Hoa and Coffee House Italia. This forum presented a great opportunity for investors from the GCC to become stakeholders of new and emerging food brands which are seeking to build multi-unit, country level franchises in the Middle East Region.

The IFFF Program covered topics such as an overview of food franchise development in the Middle East, food trends in the decade ahead, successful brand development and the all-important presentation of 30 franchises to the Delegates.

Individual business meetings were held on the 29th November for more in-depth discussions and negotiations.

Following on from its proven success earlier this year at Gulfood and also in 2010 in Dubai, Paul Cairnie, as CEO, commented that “Qatar with its massive development program was a great choice.  Now is the time to invest there.  The IFFF Program will be extended to other countries during the next 18 months”.  Testimonies from Niveen Ibrahaim of National Corporation of Tourism & Hotels (Abu Dhabi), Roua Al Hayki of Alatheer Consulting (Bahrain) and Kunal Dhamecha of Aswan Developers (UAE) are testaments to the importance of the IFF Forums and their interest to attend again as delegates.

"I enjoyed the IFFF very much last week and I find it very useful and informative. It really provided me with an in-sight of the food franchise business and I would like to thank you and all the team who presented during the forum." Niveen Ibrahaim of National Corporation of Tourism & Hotels (Abu Dhabi)

For details and contact information please visit http://www.worldfranchiseassociates.com/ifff-doha-2011.php


World Franchise Associates (WFA) is an international franchise development, marketing and media company. WFA enables franchisors to enter new international markets. WFA assists international franchise buyers acquire the best franchised business brands. Member of the IFA and National Restaurant Association. Founders of the East Europe Franchise Association.


Sponsored by: Midamar Corporation:  www.midamar.com



Established in 1974, Midamar Corporation is a leading US based Halal Food Brand and Global Supply Chain Management Company serving the Middle East, South East Asia and the Far East.




Kit Brinkley, COO, WFA UK

+44 (0) 8446 698 980



Sarwat Ammar/Mahmoud Galal, WFA Qatar

+974 6666 9925/+974 3345 3375




Von Kennedy, Midamar



319 362 3711

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