U.S. Development of Halal Food Market
Midamar was initially established on the foundation of international sales and development. After several years of dedicated work and market research, Midamar became a well-known and respected name for servicing international markets requiring quality Halal meat and food products. Starting in the early 1980's, Midamar was, perhaps, the first North American company to recognize the potential for a high quality U.S.D.A inspected and processed line of Halal meat items for U.S. consumers.
Most of the immigrant Muslim newcomers to the United States traditionally did not consume Western style processed meats in their home countries. However, with the growth of international food concepts focusing on burgers, pizzas, and a full range of family restaurants, a need was filled by Midamar to provide a high quality Halal product. Within 5 years, Midamar was producing more than 40 beef and turkey products to the highest nutritional standards with quality packaging under U.S.D.A. regulations and in total conformity to Halal guidelines.
Midamar's commitment is to make the highest quality Halal products available to all Muslim consumers. The Midamar food name is recognized in the diverse and multi-cultural Muslim societies of the U.S.A. Muslim consumers, especially the children and youth, have come to love American food just as their friends and neighbors do. Further, Midamar's continued goal is to satisfy the Western and Ethnic Halal food requests by Muslim consumers wanting to be part of Western society, yet still remain faithful to the teachings of Islam with regard to what is Halal and Haram.
By the late 1980's, Midamar was outgrowing the office space, which was leased, in addition to leasing and renting three separate warehouses and cold store facilities. By 1990, plans were made to expand and build a new modern facility to house Midamar's offices and warehouses, and to apply for U.S.D.A. approval for a self contained freezer, cold store containing chilled facilities, and a blast freezer. However, Midamar faced a tremendous set back during the period of the Gulf War. The Middle East and Gulf area was and continues to be one of Midamar's major markets. Literally overnight, Midamar saw it's market in Kuwait and the region wiped out! Nevertheless, the Midamar staff had faith in the recovery of a right and just order, having worked in the region for some 20 years. In 1992, Midamar completed a new facility of 30,000 sq. feet, which contained Midamar's offices, a modern warehouse, and U.S.D.A. inspected cold store and freezer facilities.
Recovering from the Gulf War, Midamar was optimistic about global growth and planned additional facilities only to face the economic downturn in Southeast Asia in 1997. Again, because of optimism and confidence in the people and markets which Midamar serves in Southeast Asia and the Middle East, in late 1999, Midamar planned it's second major expansion adding another 15,000 square feet of warehouse, 120,000 cubic feet of freezer space, and 50,000 cubic feet of chiller cold rooms, all under U.S.D.A. inspection.