The first five years from the mid 1970's were very challenging and difficult for a newly organized company in international markets with most of the activities focused in Africa and the Middle East. Oil was the global driving force of economic development and Midamar focused its operations in many of the newly developing nations. The mid 1970's to the early 1980's were devoted to developing North African and Middle Eastern markets to create stability for Midamar. In the mid 1980's, Bill Aossey and Midamar's focal point became the development of the Southeast Asian markets. Between 1978-1988, Midamar succeeded in developing two major global marketing circles. The African and Middle Eastern markets complemented the growth of the Southeast Asian region. With the growth in International food service and the demand for higher quality food products, Midamar recognized the demands for food quality and consistency and was quick to respond to changing government import regulations in newly developing countries.
With much of the growth in the Middle East and Far East, Midamar became widely recognized as a leader in developing quality Halal food products. Midamar pioneered the export of quality U.S.A. Halal products in total compliance with ever- changing and demanding newly developing import country regulations.